It is believed that the global marketing of artifacts is not only to maximize profits, but also to disseminate and reinforce culture influence of an economic power (Oliver, 2005, p.10). As Waters suggests that there will be a single society and culture occupying the whole planet in a globalized world (Waters, 2001, p.5). Global culture inevitably uniforms and standardizes peoples’ day to day lives. Generally speaking, globalization brings positive and negative impact on peoples’ daily lives, which is not only changing the living styles, but also challenging traditional culture values of a nation. Although globalization recedes the constraints of geography on economic, political and cultural arrangement (Water, 2001, p.5), integration and confliction still company in the process of globalization due to the diversity of values and ideologies hold by people from different countries. In recent years, the impact of globalization is more obviously reflected in the exchange of goods, technology, and culture.
IMPACTS OF GLOBALIZATION ON IDOLOGIES FREE
Globalization can be regarded as “a process which is essentially multifaceted and intimately related to free trade, technological innovation and information communication, demographic change linked to the development of global societies, socio-cultural, economic, and ideological convergence” (Thomas, 2005, p. From the introduction of the concept of globalization and widespread use among mainstream press, the lives of most people in the world are affected by the impact of globalization. Globalization is an irresistible trend in the progress of society. Keywords: chinese youth culture, globalization and youth culture